Just because a business has a website, doesn’t mean it is beneficial. A bad website is almost as worthless as not having one at all. When it comes to designing your website, it is smart to use a Phoenix web development firm that knows to avoid these common design mistakes that are known to lose business.
Build an Uncluttered Website
Messy headers are one of the worst design mistakes to make. Avoid displaying a large number of advertisements in your headers. It isn’t a good look to have a small amount of content surrounded by a ton of advertisements. The look and design of your website is more important than you may think. Your website needs to have an appealing balance of advertisements, images, and content on your site, which also includes your headers, sidebars, and footers.
Capture Your Customer’s Information
It is crucial to always find a way to capture the visitor’s information and turn it into a lead. There is no point in spending all of the time and money in advertising to draw people in without gathering any of their information. It is smart to include something like an opt-in offer on your homepage so you get to gather the information right away. This of course only works if you have a well-designed homepage without common errors to attract the visitors to learn more, instead of driving them away with a poorly designed website.
Remember to Use Quality Content
The design and look of your website might be important, but it isn’t everything. Your site also needs to include high quality content throughout. Not only do you have to put the design of your content into consideration, you also have to put a lot of thought into the quality of your content.