It is estimated that there are more than 1 billion websites on the world wide web today. Every business is trying to attract the right traffic to boost their conversion rates and attain a better online presence. For every keyword search, search engines bring forth millions of results in their search engines results pages (SERPs). Online marketing is dynamic, and calls for strategic approaches if you are to realize results. Discussed herein are five recommended strategies you should consider.
Video Sharing and Voice Searches
Did you know that more than 1.3 billion YouTube users upload approximately 300 hours of videos every hour? Furthermore, the video sharing site attracts 30 million visitors watching 5 billion videos per day! They say seeing is believing, and this is a true testimony of how powerful videos have become. All these are possible traffic and prospects to your website, products and services for your business in Sydney. Invest in superior quality, informative and entertaining videos and voice search activation and watch as your business grows.
Search Engines Optimization (SEO)
For your brand to be visible online, users have to find it. You can only realize that through proper search engines optimization of your website. Unlike in the past when it was a bit easier to trick the search engines through keyword stuffing or many useless links, things have since changed. To wade off unpopular content from search engines, Google, for example, updates its algorithms more than 500 times annually. Just because you are on the first page today doesn’t mean you will retain that position tomorrow. Focus on superior quality content (come up with a practical content marketing strategy), get links from high authority websites, embrace guest blogging, and make use of social media, among others.
One of the surest ways to improve website traffic today is to make use of social media. Facebook, for example, has more than 2.2 billion active users. Other leading sites such as Twitter, Instagram, LinkedIn, Pinterest, among others are perfect for showcasing your brand to the world. Ensure that you share relevant and interesting content with your community. Use these networks to create hype for your events through live stream features and take your brand closer to the customers.
Don’t Ignore Email Marketing
Email marketing remains one of the oldest but most effective online marketing strategies today. It is affordable, effective and convenient with the best results if used strategically. With mobile devices, people check their emails multiple times a day. This means that, if you package your email content well, you will not only reach the right audiences, but also draw traffic to your website. You communication should be consistent and avoid sending spam or irrelevant content lest someone hits the “unsubscribe” button.
There are currently more than 2.1 billion smartphones in the world. People use mobile devices to access the internet more than they do on their desktops. This means that everything has to be optimized, from website’s design, ads and content. Focus and meet the needs of mobile users for better lead generation and higher conversions.
The Bottom Line
Digital marketing has evolved over the years and requires one to be tactical and dynamic; be ready to try out new approaches all the time. At the moment, embrace the above five tips for better online presence overall growth of your business.